WV Design Studio, 〈Puffy bookmark: ABRACADABRA〉, 2007.

 

Award: 2007 Reddot Concept Design Award, Best of the Best, LANXESS Prize

Year: 2007

The ABRACADABRA bookmark aims to make finding where you left off and opening to that page easier. I didn’t know it was an issue but now I hate my ordinary paper bookmark. The ABRACADABRA contains an air-filled chamber, half of which is flattened by the weight of a book. Squeezing the exposed side inflates the concealed side lift the page just enough for your finger to slip in.

 

©2018 WV

 

©2018 WV

WV Design Studio, 〈Puffy bookmark: ABRACADABRA〉, 2007.

 

Award: 2007 Reddot Concept Design Award, Best of the Best, LANXESS Prize

Year: 2007

The ABRACADABRA bookmark aims to make finding where you left off and opening to that page easier. I didn’t know it was an issue but now I hate my ordinary paper bookmark. The ABRACADABRA contains an air-filled chamber, half of which is flattened by the weight of a book. Squeezing the exposed side inflates the concealed side lift the page just enough for your finger to slip in.