BRAND IDENTITY / PRODUCT / PACKAGE DESIGN
The heat that fills Thailand’s air, the bold sunlight, and the vivid colors of its warm climate are the driving force behind this concept. Begin without hesitation inspires you to move with that same intensity—boldly, freely, and without holding back, just like Thailand’s scorching summer. It captures the feeling of expressing yourself with the clarity of a hot, sun-drenched day and the unapologetic energy of the tropical heat.
PHOTOS © CHUCHUKISS
