WV Feedback Guideline
Clear and structured feedback is the most effective way to communicate your insights to WV. Your feedback directly shapes our next round of design and becomes the foundation for building strong, distinctive, and competitive brand identity, product form, and packaging.
1. Start by selecting the direction you want to move forward with.
Let us know which concept aligns best with your brand. A clear choice helps increase the accuracy and completeness of the next round.
Let us know which concept aligns best with your brand. A clear choice helps increase the accuracy and completeness of the next round.
Examples
· Brand — Concept 2 feels closest to our brand mood.
· Product — We’d like to develop Concept 3 as the main direction.
· Packaging — “We prefer the layout structure from Concept 1.”
· Brand — Concept 2 feels closest to our brand mood.
· Product — We’d like to develop Concept 3 as the main direction.
· Packaging — “We prefer the layout structure from Concept 1.”
2. Organize your feedback by category.
Categorized feedback allows us to prepare the next round with precision and efficiency.
Categorized feedback allows us to prepare the next round with precision and efficiency.
Examples
· Brand
- Logo & Symbol
- Typography
- Colors
- Graphic Motif / Layout Style
- Applications
· Brand
- Logo & Symbol
- Typography
- Colors
- Graphic Motif / Layout Style
- Applications
· Product
- Structure & Usability
- Surface / Color Finish
- Form Variations
- Motif Integration
- Feasibility Check
- Structure & Usability
- Surface / Color Finish
- Form Variations
- Motif Integration
- Feasibility Check
· Packaging
- Layout System
- Color & Material (Paper, Coating, Finishing)
- Hierarchy & Typography
- Graphic Motif / Label System
- Production & Printability
- Layout System
- Color & Material (Paper, Coating, Finishing)
- Hierarchy & Typography
- Graphic Motif / Label System
- Production & Printability
3. Focus on the outcome you want, not on specific instructions.
Rather than giving direct design commands, share the impression or effect you hope to achieve. This gives us room to interpret creatively and refine the work with intention.
Rather than giving direct design commands, share the impression or effect you hope to achieve. This gives us room to interpret creatively and refine the work with intention.
Examples
· Brand — We’d like a more structured, refined impression.
· Product — We want the form to feel complete, even without the chain.
· Packaging — We prefer a cleaner layout with clearer product naming.
· Brand — We’d like a more structured, refined impression.
· Product — We want the form to feel complete, even without the chain.
· Packaging — We prefer a cleaner layout with clearer product naming.
4. Share references or specific points you found helpful.
Explaining why something works helps us identify the right baseline — and propose a stronger, more refined iteration in the next round.
Explaining why something works helps us identify the right baseline — and propose a stronger, more refined iteration in the next round.
Examples
· Brand — The spacing treatment in Concept 1 feels stable.
· Product — Would it be possible to hide the joint using a recessed detail?
· Packaging — The hierarchy in Concept 3 is the clearest and easiest to read.
· Brand — The spacing treatment in Concept 1 feels stable.
· Product — Would it be possible to hide the joint using a recessed detail?
· Packaging — The hierarchy in Concept 3 is the clearest and easiest to read.
5. Clarify the adjustment range you’re comfortable with.
A request that’s too broad can dilute the direction. Letting us know the desired range helps us maintain focus while making precise improvements.
A request that’s too broad can dilute the direction. Letting us know the desired range helps us maintain focus while making precise improvements.
Examples
· Brand — Please keep the main color, but adjust only the brightness.
· Product — We’d like to keep the silhouette and adjust only the details.
· Packaging — Let’s maintain the whitespace-based layout but explore a deeper color tone.
· Brand — Please keep the main color, but adjust only the brightness.
· Product — We’d like to keep the silhouette and adjust only the details.
· Packaging — Let’s maintain the whitespace-based layout but explore a deeper color tone.
6. Ask questions based on actual usage or production scenarios.
Every design must work in real production and real usage. Scenario-based questions give us critical insight into stability and feasibility.
Every design must work in real production and real usage. Scenario-based questions give us critical insight into stability and feasibility.
Examples
· Brand — If we make the strokes thinner, will the logo hold up at small sizes?
· Product — Will this structural change affect the internal mechanism?
· Packaging — Will the front-facing image print consistently across units?
· Brand — If we make the strokes thinner, will the logo hold up at small sizes?
· Product — Will this structural change affect the internal mechanism?
· Packaging — Will the front-facing image print consistently across units?
7. Distinguish between essential elements and optional ones.
Clarifying what must stay fixed vs. what can be explored helps us set the right priorities and keep the core direction intact.
Clarifying what must stay fixed vs. what can be explored helps us set the right priorities and keep the core direction intact.
Examples
· Brand — Please keep the logo structure from Concept 2, but explore cooler color options.
· Product — Keep the main structure; let’s try the motif from Concept 1 as an optional variation.
· Packaging — Maintain the base layout. We’d like to see an alternative hierarchy for the product information.
· Brand — Please keep the logo structure from Concept 2, but explore cooler color options.
· Product — Keep the main structure; let’s try the motif from Concept 1 as an optional variation.
· Packaging — Maintain the base layout. We’d like to see an alternative hierarchy for the product information.