PRODUCT DESIGN
CHUCHUKISS was created to make a vivid and distinctive impression—something slightly unexpected, energetic, and instantly recognizable. The aim was to build a beauty brand that feels playful and approachable, while maintaining a refined and contemporary sensibility.
CHUCHUKISS was created to make a vivid and distinctive impression—something slightly unexpected, energetic, and instantly recognizable. The aim was to build a beauty brand that feels playful and approachable, while maintaining a refined and contemporary sensibility.
We see cuteness and sophistication as qualities that can naturally coexist. By carefully balancing form, material, graphics, and detail, we shaped CHUCHUKISS with a playful energy and a refined, contemporary sensibility. The result is a visual language that feels distinctive, expressive, and unmistakably its own.
The Bare Fix Matte Cushion extends this attitude into product form. Rather than following the familiar flat and restrained silhouette of a conventional cushion compact, we introduced soft, inflated curves that give the object a fuller, more tactile presence. The CHUCHUKISS logo sits prominently at the center, turning the compact into a small but distinctive object in its own right.
Its polished metallic finish creates a deliberate contrast with the soft, rounded silhouette. The cool, almost futuristic quality of the reflective surface meets a friendly, organic form—creating a balance that feels cute yet refined, playful yet confident.
