BRAND IDENTITY / PACKAGING SYSTEM / PRODUCT
In the renewal of TIRTIR, our central question was how to bridge the brand’s past with the version of TIRTIR that will move forward. We approached this project as a pivotal turning point — a moment to define what legacy should be carried on for loyal fans, and what new possibilities the brand should reveal next.
A rebranding process always requires alignment across many people, and behind every visible design shift lies the accumulated effort, interpretation, and negotiation of the team. The new face of TIRTIR emerged through that collective process.
What we designed was more than a visual update. It was a direction for the brand’s future, a framework for the possibilities that tomorrow’s TIRTIR can explore. We look forward to seeing how the new TIRTIR continues to unfold.
