1
Does sharing references or specific feedback hinder a designer’s creativity?
The best way to achieve a faster and more satisfying outcome is to align our thoughts from the very beginning. Sharing ideas early on is key. When everyone involved in the project starts with the same sense of direction, the design process becomes much more efficient. We don’t simply copy references—we use them to clarify the purpose and direction of the design, and as a tool to create even better proposals.
2
Does a single word evoke the same image for everyone?
Even the same word can evoke completely different images for different people. Design is all about details. For example, if we’re aiming to build a ‘Derma’ impression, it helps immensely if you share the specific visual image that comes to your mind when you hear the word. That way, we can communicate much faster and more precisely.
3
Should feedback always focus only on the positive?
Not at all. Sharing what doesn’t work is just as helpful as discussing what does. It helps us better define the direction we should take. If you can explain the context and reasons why something doesn’t feel right to you, it makes it much easier for us to discover what will feel right.
4
Is it always possible to turn 2D into 3D?
It depends. For simple structures, it’s often doable. But when it comes to complex forms or anything that requires simulation, it may need closer review. If you can let us know the purpose and use beforehand, we’ll be able to guide you more clearly on what’s feasible.
5
Do we really need to share the reasons why a concept wasn’t approved?
Absolutely. Even unapproved concepts serve a purpose. Sharing why something wasn’t approved is crucial in setting the right direction for the project. When we understand the specific goals and decision-making criteria, we can propose the next steps with much more clarity.
6
Is it okay if our internal review takes longer than expected?
If there’s a chance of delay, we’d really appreciate it if you could give us a heads-up about any changes in schedule. Even if the dates aren’t fully confirmed, having a rough idea of when reviews or decisions might happen helps a lot. That way, we can better coordinate with other projects and manage our resources efficiently—ultimately keeping the overall workflow smooth for everyone involved.
7
What should we be mindful of if a project is paused for a long time?
If a project is delayed or put on hold for more than two weeks, it can lead to challenges when restarting. Key ideas and directions might become unclear over time, and we may need to revisit previously discussed points. This often reduces focus and flow, meaning more time and energy will be required compared to when we first began. Keeping reviews and feedback within a reasonable timeframe helps maintain both the quality and efficiency of the entire project.
8
Can we keep revising until we get the result we want?
What really matters more than the number of revisions is having a clear direction from the start. The clearer the communication in the beginning, the fewer revisions we’ll need—and the more satisfying the final result will be.
9
When and how should we give feedback?
The best way is to share all feedback at once by the agreed-upon date. If the direction keeps changing midway, the final outcome can become unstable. It also helps a lot if key decision-makers are directly involved in the feedback process.