PRODUCT DESIGN
For many years, we've had the opportunity to shape SUPERMOM's visual identity through packaging design. More recently, that journey has expanded into product design. As we translated the brand's identity into form, one question guided every decision: How can this be remembered?
We believe memorable design lives somewhere between familiarity and surprise. It should feel unmistakably connected to the brand, while introducing just enough of the unexpected to leave a lasting impression.
Preserving what people already recognize about SUPERMOM was important. But equally important was giving the brand a new expression—one that feels fresh without losing its character. This project is part of that ongoing evolution.
