PRODUCT DESIGN / PACKAGE DESIGN
We designed both the product and packaging for tiptoe’s Wish Touch Eye Palette, expanding upon the brand’s signature star-shaped identity. Inspired by constellations scattered across the night sky and shooting stars in motion, we developed the palette form and powder embossing graphics around this celestial motif. The same visual language was carried through to the packaging design, where sparkling stars and custom lettering evoke the atmosphere of a luminous night sky. By consistently applying this concept across the product, packaging, and campaign visuals, the project was able to establish a cohesive and immersive brand world.
