Packaging System
TOCOBO had already established a strong and cohesive packaging system. Our goal was to develop a distinct packaging system for their new hydration and soothing lineup while maintaining the essence of their existing design language.
The challenge was to achieve noticeable differentiation without disrupting the context of the original system. We carefully considered typography variations based on product size and proportion, logo applications, and color planning. Finishing touches, such as post-processing techniques, played a significant role in shaping the visual impact of the new packaging.
