We have designed the shape of NAMING’s Blurry Heart Lip Tint. Among many symbols, we chose the heart—perhaps because we envisioned the most impactful debut. As a universally loved icon that needs no explanation, it was essential to create a heart uniquely representative of NAMING. While its familiarity provides significant advantages, it also presented the challenge of delivering something fresh and unexpected.
1. Final design proposal
2. Mid-scale mock-up
3. Initial design proposal
4-7. Records from the NAMING Blurry Heart Lip Tint launch popup event
