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잠깐학교
Client: Life Long Education In Chungkang College Of Cultural Industries
Goal: Brand Renewal
Production: 2019
_청강문화산업대학교 평생교육원 잠깐학교의 새로운 도약을 위한 브랜드 리뉴얼 프로젝트를 진행했습니다. 잠깐학교는 잠깐에 주목하여 새로운 삶을 시작할 수 있는 계기가 되는 공간입니다. ‘잠깐‘은 ‘잠깐, 들릴 수 있는 곳‘과 ‘잠깐, 자신의 삶을 되돌아 보는 계기‘를 의미하며 ‘잠깐의 순간들이 이어져 한 사람의 평생이 이루어진다‘고 생각했습니다. 이러한 내용을 기반으로 ‘잠깐‘이라는 순간을 하나의 점으로 표현해 점과 점을 이어 자음과 모음을 형태를 디자인하고 조합하여 잠깐학교의 로고타입을 만들었습니다. 곡선과 직선의 조화로 잠깐학교의 부드러운 인상을 전달합니다.점이 한 사람의 삶에 있어서 ‘잠깐’의 순간들 이라면 개인은 그 잠깐의 순간들을 자유로이 지나간다고 생각했습니다. 잠깐학교의 로고에 존재하는 25개의 점을 자유곡선으로 이어 잠깐학교의 그래픽 모티브로 사용합니다. 점과 점을 이어 만드는 그래픽 모티브는 누구나 새롭고 자유롭게 만들어 사용할 수 있습니다.
_We have been involved in the brand renewal project for relaunching ‘잠깐학교’ of Life Long Education In Chungkang College Of Cultural Industries. ‘잠깐학교’ is a “Momentary School”. It is a place where one can start a life afresh with the concept of ‘momentary’ being a key word. We came to the conclusion to view the word ‘momentary’ to mean a place where you can drop by for a moment, ‘a momentary instance to reflect on your life’, and that these moments come together to form a lifetime. Based on these concepts, we expressed these ‘moment’ as single dots where each individual dots come together to form vowels and consonants to form a logo type design concept of ‘잠깐학교’. The combination of curves and straight lines deliver the soft impression of ‘잠깐학교’.