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완벽을 넘어선 매력적인 브랜드를 디자인합니다.
오랜시간 사랑받을 수 있는 브랜드 아이덴티티를 구축하기 위해 전방위적인 브랜드 활동을 지원하고, 시장이 주목하는 브랜드를 만듭니다.






Brand Design Oenir WAVE MODEL WV Renewal TinN Laka / 2021 Celliviate / 2020 ILEG / 2020 Torriden BI Renewal / 2020 Biorchestra / 2019 잠깐학교 / 2019 612 Language Institute / 2019 SM Town&Store / 2018 HEYGROUND / 2017 The Family Lab / 2016 Change Makers bbb.B / 2019 Oblique Table / 2016 GRAFEN / 2017 FN Chemicals / 2017 Cafe Gee / 2016 끈 국수집 / 2015 ARTMARU / 2014 Package Celliviate / 2020 Forest Shower / 2020 KUMO Holiday Kit / 2019 Torriden Package Renewal / 2020 Della Born / 2019 Torriden dive in Serum / 2019 Torriden Influncer Kit / 2019 Torriden Sachet Kit / 2019 NOVOMICS Hello Kit / 2018 bbb.B / Baobab Brolly Eat 4 U 수채지가 / 2019 Eat 4 U 나만의 비밀 Water Mix / 2018 완벽한 시간을 위한 오브제 / 2018 Eat 4 U 위대한 비밀 / 2018 Product Laka TinN_Shampoobar Laka Soul Vegan Lip Balm bbb.B / 2019 Club Jasmine 2019 Calendar / 2019 Used Hair Dryer / 2017 Puffy bookmark /2007 Holder Series for production / 2014 Oasis / 2013 The Contrast / 2015 Lego Farm / 2013 Lighting Bag / 2007 Printed Matters 612 Language Institute / 2019 Torriden Brochure / 2019 Oblique Table Living Fair / 2017 Web WV Design / 2020 Celliviate / 2020 Torriden BI Renewal / 2020 612 Language Institute / 2019 Poster We need a strong hammer / 2020 Graphic what we lost / 2021 점심 뭐 먹을까요? / 2021 Archiving Box / 2020 WV Year-End Party / 2020 WV Design Facade / 2020 Furniture 긋다 / 2014 Service Design HEYGROUND / 2017 Photo&Video Directing Celliviate / 2020 Torriden BI Renewal / 2020 bbb.B / Baobab Brolly 2019
 
SMTOWN &STORE, SMTOWN &CAFE

Client : SM Brand Marketing
Goal : Visual Identity Design Guideline
Production : 2019
Creative Director: Jun-Young Park
Assistant Director: Hyun-ji Kim
Arrangement: Hee-su Park, Min-ji Kim
BI Design:SM Brand Marketing
Director: Jun-young Park
Design: Hyun-ji Kim
_SMTOWN &STORE와 SMTOWN &CAFE의 브랜드 아이덴티티 시스템 가이드라인 작업을 하였습니다. 브랜드의 버벌 아이덴티티 가이드와 함께 베이직 시스템 가이드라인을 디자인하고, 이를 바탕으로 한 어플리케이션 시스템을 디자인하였습니다.
_

  Work     Contact/Info.     Index



완벽을 넘어선 매력적인 브랜드를 디자인합니다.
오랜시간 사랑받을 수 있는 브랜드 아이덴티티를 구축하기 위해 전방위적인 브랜드 활동을 지원하고, 시장이 주목하는 브랜드를 만듭니다.






Brand Design Oenir WAVE MODEL WV Renewal TinN Laka / 2021 Celliviate / 2020 ILEG / 2020 Torriden BI Renewal / 2020 Biorchestra / 2019 잠깐학교 / 2019 612 Language Institute / 2019 SM Town&Store / 2018 HEYGROUND / 2017 The Family Lab / 2016 Change Makers bbb.B / 2019 Oblique Table / 2016 GRAFEN / 2017 FN Chemicals / 2017 Cafe Gee / 2016 끈 국수집 / 2015 ARTMARU / 2014 Package Celliviate / 2020 Forest Shower / 2020 KUMO Holiday Kit / 2019 Torriden Package Renewal / 2020 Della Born / 2019 Torriden dive in Serum / 2019 Torriden Influncer Kit / 2019 Torriden Sachet Kit / 2019 NOVOMICS Hello Kit / 2018 bbb.B / Baobab Brolly Eat 4 U 수채지가 / 2019 Eat 4 U 나만의 비밀 Water Mix / 2018 완벽한 시간을 위한 오브제 / 2018 Eat 4 U 위대한 비밀 / 2018 Product Laka TinN_Shampoobar Laka Soul Vegan Lip Balm bbb.B / 2019 Club Jasmine 2019 Calendar / 2019 Used Hair Dryer / 2017 Puffy bookmark /2007 Holder Series for production / 2014 Oasis / 2013 The Contrast / 2015 Lego Farm / 2013 Lighting Bag / 2007 Printed Matters 612 Language Institute / 2019 Torriden Brochure / 2019 Oblique Table Living Fair / 2017 Web WV Design / 2020 Celliviate / 2020 Torriden BI Renewal / 2020 612 Language Institute / 2019 Poster We need a strong hammer / 2020 Graphic what we lost / 2021 점심 뭐 먹을까요? / 2021 Archiving Box / 2020 WV Year-End Party / 2020 WV Design Facade / 2020 Furniture 긋다 / 2014 Service Design HEYGROUND / 2017 Photo&Video Directing Celliviate / 2020 Torriden BI Renewal / 2020 bbb.B / Baobab Brolly 2019