![](https://freight.cargo.site/t/original/i/35542ec6c87c5895fa5c8dc8949cffbaead22cfc4a5a525b6153445205a5d2fd/bookmark_main_2x.jpg)
![](https://freight.cargo.site/t/original/i/98ab4016070075ab277fec80df35a8ac259840992464ff0b90c7af12fe1708c2/bookmark02_2x.jpg)
Puffy bookmark: ABRACADABRA
Client : Self-Innitiated
Goal : Product
Production : 2007
*2007 Reddot Concept Design Award, Best of the Best, LANXESS Prize
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_The ABRACADABRA bookmark aims to make finding where you left off and opening to that page easier. The ABRACADABRA contains an air-filled chamber, half of which is flattened by the weight of a book. Squeezing the exposed side inflates the concealed side lift the page just enough for your finger to slip in.