Puffy bookmark: ABRACADABRA
Client : Self-Innitiated
Goal : Product
Production : 2007
*2007 Reddot Concept Design Award, Best of the Best, LANXESS Prize

_The ABRACADABRA bookmark aims to make finding where you left off and opening to that page easier. The ABRACADABRA contains an air-filled chamber, half of which is flattened by the weight of a book. Squeezing the exposed side inflates the concealed side lift the page just enough for your finger to slip in.