Client : Outrunner
Goal : Visual Identity Design, Package, Web&Mobile Mall, Photography directing
Production : 2020
_천연화장품 브랜드 셀리비아떼의 '가장 중요한 것은 눈에 보이지 않는다'는 버벌 아이덴티티를 도출하고, 이를 바탕으로 비쥬얼 아이덴티티를 구축하였습니다. 일관된 컨셉을 패키지와 홈페이지, 인쇄물 등에 적용하였습니다.

_Celliviate is a cosmetic brand inspired by the line from The Little Prince, “What is essential is invisible to the eye.” Carefully chosen ingredients were used, but they can’t be seen with the eye, and they have great effects on the skin, which also can’t be seen. But there are cosmetic products that customers return. Celliviate is a brand that aims for high-quality cosmetics that can’t be seen but are surely there. Generally, a brand emphasizes and reveals what is the most important, but Celliviate is designed so that its true identity can be magnified more effectively by being hidden paradoxically. The existence of something hidden but can be seen as a silhouette brings about curiosity from the watcher. This curiosity leads to the product that “what exists but can’t be seen,” and when Celliviate is actually used, they can be certain that Celliviate is a high-quality cosmetic brand.